TV Advertising | TV Advertising Costs


How much will a TV campaign cost me?
TV Advertising can be broken into two main costs, Creative (the making of your advert) and Media (the cost of placing it on a channel).

Media Cost - In general TV is bought and sold on a cost per thousand basis, this price is set by ITV and most broadcasters trade at either a discount or premium depending a number of variables:

  • Seasonality - costs vary by month (summer tends to be cheaper than autumn for example)
  • The trading audience - TV stations trade with agencies against many demographics
  • Advertiser demand - If there is a high demand for TV advertising in the marketplace, you will pay more
  • Time length of the creative - 30 seconds is an industry standard for costing campaigns if the length of your advert is shorter or longer than this, the costs will vary accordingly. The ad will need to be a multiple of 10 seconds in the UK market.
  • Time of day - Certain day parts are more expensive than others ie buying daytime 0900-1730 is cheaper than buying alltime campaigns.
  • Regionality – ITV, Channel 4, Channel 5 and Sky Adsmart give you the opportunity to target specific areas of the country. Generally this will be a higher cost per thousand than using the national only stations.
  • Call us now on 0800 133 7104 and we’ll be happy to take you through the TV market place and how our experts plan the most effective TV campaigns possible.

uk channel buying opportunities




Channel 4

Channel 5



See below for the top ten national satellite stations. The chart shows you the top stations, the number of spots that aired on the channel in that month, the average viewers per spot, and an estimated average cost per spot.

There are over 200 channels in the multi channel universe which provides great options for highly targeted campaigns. The cost per thousand for these national channels is lower than the big networks (ITV C4 and C5) and the spots are smaller. This gives us a great opportunity for lower capital cost tests which we then have all the experience required to analyse and scale with proven strategies.

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Station Spots Universe Views % views Ave. viewers Average
Adults (000s) Adults (000s) Adults Adults (000s) 30" spot cost
ITV2 31,437 49,270 3,626,145 9.01 131 £457
ITV3 25,548 49,270 3,466,974 8.61 132 £461
E4 31,180 49,270 2,187,742 5.43 78 £272
DAVE 29,696 49,270 1,741,455 4.33 65 £227
MORE4 27,634 49,270 1,572,484 3.91 60 £209
5USA 22,888 49,270 1,543,099 3.83 72 £251
FILM4 22,920 49,270 1,501,912 3.73 71 £248
ITV4 28,230 49,270 1,367,823 3.4 50 £175
PICKTV 30,374 49,270 1,364,434 3.39 49 £171
YESTERDAY 28,204 49,270 1,028,798 2.56 38 £133
West Country Meridian London West Central Wales Anglia Yorkshire Granada Border Tyne Tees Border STV - Scotland TV Ulster TV Grampian

ITV regions

Click on the map to see regional costs

ITV (ITV1) is the biggest commercial broadcaster in the UK delivering scale and reach faster than any other. Unlike its 'satellite' channels ITV2, ITV3, ITV4 and CiTV - the 'terrestrial' channel can be bought in specific regions in the UK, rather than across the whole network. Please click on our interactive map to find out which ITV region you are in. If you are interested in advertising on an ITV region - which many first time advertisers do to test TV - please contact us. If you want to buy a show such as Coronation Street or Xfactor across the whole ITV network, you need to buy a spot in all the regions simultaneously - There are pro’s and con’s to using ITV so give us a call and we can discuss what is the best option for you – 0800 1337104

Ulster Scotland The North Wales and South England Central London

Channel 4

Click on the map to see regional costs

C4 (Channel4) can be bought across the whole of the UK with one network spot, or can be split into macro regions which are shown on the map. Channel 4 can deliver viewers in big numbers in peak time with popular shows such as Hollyoaks, 8 out of 10 Cats and Kirstie's Fill Your House for free . Please click on our interactive map to find out which C4 macro regions you can buy. Channel 4 have a huge range of highly targeted online options with 4 Player. If you are interested in advertising on a C4 region, nationally or Online - please call us on 08001337104

Ulster Scotland North London Wales Central and South England

Channel FIVE

Click on the map to see regional costs

Five (Channel 5) can be bought across the whole of the UK with one network spot, or can be split into macro regions which are shown on the map. Five at times delivers a bigger share of viewers than Channel 4. It now airs a mix of top quality dramas, films, Milkshake their kids strand and documentaries with noted shows such as Big Brother, NCSI, The Gadget Show, Law and Order and Home and Away. Please click on our interactive map to find out which Five macro regions you can buy. If you are interested in advertising in a Five region, or nationally - please give us a call on 08001337104

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