How is TV advertising planned and bought?
From an advertiser’s point of view, it does not matter how many channels there are, as long as you know that people are watching the adverts and we can analyse audience volumes and profiles to provide expert analysis to plan for growth to when, where and how they view.
We put research at the heart of their planning, in order to understand your business and your consumers. They will look into:
Once the market has been researched, the media planner will then determine how best to allocate your budget to maximise return on investment to achieve the KPI’s and include a strategy to build from the initial campaign.
Once we have agreed the media plan with the client, we will execute the plan and ensure that the planned campaign is delivered. TV viewing levels are always changing so we monitor the value and delivery of the campaign on a daily basis, and communicate to the client with regular updates of the spots due for transmission. If key learning’s are made early in the campaign we will try and actively make live amendments to take advantage of them.
Once the last spot airs, there is a 10 day lag until all data is final, and the buyer can then start producing post campaign analysis where they can report back to the client the delivery against the plan and KPI’s. This will include confirming the schedule bought with exact time spot list, audience volumes by spot, the value delivered and a bespoke analysis focussing on the agreed KPI’s.
Call us now on 0800 1337104 to learn more
How do we analyze the TV campaign?
Your KPI’s are at the heart of the analysis of the campaign so we use all of the data you can provide and combine it with all of the TV volume and profiling data to create a bespoke analysis for you.
We know effective analysis is at the heart of generating growth and collaboration in this is key.
Call us now to learn more about how use research, analysis and tenacious media buying to maximise returns for your TV investment – 0800 1337104
In the media team we don't believe in the word small, we believe in the word smart.
No matter what your budget or requirements, we will produce smart media plans that achieve the goals of our clients, making sure that every pound of investment delivers the highest possible return. Smart buying delivers effective campaigns and delights our clients.
Our excellent team of TV, cinema, online, mobile, print, out of home and radio experts - along with our enviable relationships with broadcasters, publishers and suppliers make us a force to be reckoned with in the world of media planning and buying. We have bought campaigns from £3k to £30m and apply the same diligence and passion to each and every piece of activity.
All of our ingredients allow us to be fast, flexible and cost effective meaning that working with the media team will be one of the best marketing decisions you will make this year.