TV Advertising | Business Plan

Are you writing a business plan to raise marketing budget?

Introduction

Investment level 1

Investment level 2

Investment level 3

 

Intro If you are raising finance for a new enterprise and want to know how much of your budget should be allocated for marketing, we can offer you a rough guide to TV advertising costs in the UK.

We have devised three sample plans at different spend levels, based on reaching the same demographic of ‘upmarket adults’ (ABC1s) in the UK. Costs will vary depending on the audiences you are trying to reach and their TV watching behaviours; we can buy TV advertising based on relevant programming for this audience i.e. to target housewives we would buy across daytime TV programming.

Investment level 1 A media spend of £100k would be idea for first-time advertisers who are looking to launch their brand and dip their toes into the world of TV advertising. A TV campaign of this cost could achieve 30% reach of upmarket adults, across a four week period.

Click here to download

These example plans will help you raise funding and give you an idea of TV budgets. However, you can test TV without having to spend this much. We can produce an advert and buy media for as little as 10k. Here are our latest packages for small business looking to test TV advertising.

Bronze Package - £20,000 includes:

  • Production of a 30" advert
  • Clearing of a 30" advert
  • Playout to all TV station(s) on plan
  • Guaranteed 3.75m views of your 20" advert
  • Day to day planning, buying and monitoring of your TV campaign by our experienced buyers
  • Spot lists sent week before campaign starts, weekly updates & final spot list
Enquire

Silver Package - £35,000 includes:

  • Production of a 30" advert
  • Clearing of a 30" advert
  • Playout to all TV station(s) on plan
  • Guaranteed 6.5m views of your 30" advert
  • Day to day planning, buying and monitoring of your TV campaign by our experienced buyers
  • Spot lists sent week before campaign starts, weekly updates & final spot list
  • Post campaign analysis - comparing actual delivery against planned delivery
Enquire

Gold Package - £50,000 includes:

  • Production of a 30" advert
  • Clearing of a 30" advert
  • Playout to all TV station(s) on plan
  • Guaranteed 10m views of your 30" advert
  • Day to day planning, buying and monitoring of your TV campaign by our experienced buyers
  • Spot lists sent week before campaign starts, weekly updates & final spot list
  • Post campaign analysis - comparing actual delivery against planned delivery
Enquire

Investment level 2 A media spend of £300k would be suitable for a time-based promotion, or to drive awareness of a brand. A TV campaign of this cost could achieve 50% reach of upmarket adults, across a four week period.

Click here to download

These example plans will help you raise funding and give you an idea of TV budgets. However, you can test TV without having to spend this much. We can produce an advert and buy media for as little as 10k. Here are our latest packages for small business looking to test TV advertising.

Bronze Package - £20,000 includes:

  • Production of a 30" advert
  • Clearing of a 30" advert
  • Playout to all TV station(s) on plan
  • Guaranteed 3.75m views of your 20" advert
  • Day to day planning, buying and monitoring of your TV campaign by our experienced buyers
  • Spot lists sent week before campaign starts, weekly updates & final spot list
Enquire

Silver Package - £35,000 includes:

  • Production of a 30" advert
  • Clearing of a 30" advert
  • Playout to all TV station(s) on plan
  • Guaranteed 6.5m views of your 30" advert
  • Day to day planning, buying and monitoring of your TV campaign by our experienced buyers
  • Spot lists sent week before campaign starts, weekly updates & final spot list
  • Post campaign analysis - comparing actual delivery against planned delivery
Enquire

Gold Package - £50,000 includes:

  • Production of a 30" advert
  • Clearing of a 30" advert
  • Playout to all TV station(s) on plan
  • Guaranteed 10m views of your 30" advert
  • Day to day planning, buying and monitoring of your TV campaign by our experienced buyers
  • Spot lists sent week before campaign starts, weekly updates & final spot list
  • Post campaign analysis - comparing actual delivery against planned delivery
Enquire

Investment level 3 A media spend of £750k would be ideal for brands or businesses that aim to drive awareness, build their brand or run a launch campaign. A TV campaign of this cost could achieve 70% reach of upmarket adults, across a four week period.

Click here to download

These example plans will help you raise funding and give you an idea of TV budgets. However, you can test TV without having to spend this much. We can produce an advert and buy media for as little as 10k. Here are our latest packages for small business looking to test TV advertising.

Bronze Package - £20,000 includes:

  • Production of a 30" advert
  • Clearing of a 30" advert
  • Playout to all TV station(s) on plan
  • Guaranteed 3.75m views of your 20" advert
  • Day to day planning, buying and monitoring of your TV campaign by our experienced buyers
  • Spot lists sent week before campaign starts, weekly updates & final spot list
Enquire

Silver Package - £35,000 includes:

  • Production of a 30" advert
  • Clearing of a 30" advert
  • Playout to all TV station(s) on plan
  • Guaranteed 6.5m views of your 20" advert
  • Day to day planning, buying and monitoring of your TV campaign by our experienced buyers
  • Spot lists sent week before campaign starts, weekly updates & final spot list
  • Post campaign analysis - comparing actual delivery against planned delivery
Enquire

Gold Package - £50,000 includes:

  • Production of a 30" advert
  • Clearing of a 30" advert
  • Playout to all TV station(s) on plan
  • Guaranteed 10m views of your 30" advert
  • Day to day planning, buying and monitoring of your TV campaign by our experienced buyers
  • Spot lists sent week before campaign starts, weekly updates & final spot list
  • Post campaign analysis - comparing actual delivery against planned delivery
Enquire



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