TV has been proven to deliver the most profit per pound spent on advertising compared to any other medium both in absolute terms (return minus investment) and proportionately (return divided by investment).

If you would like to talk to somebody about TV Advertising or are looking for a new agency please give us a call on 020 7268 6441 or fill out the form below.

In 2007 Thinkbox asked PriceWaterHouseCoopers to undertake a long study into the effectiveness of TV by analysing over 10 years of data for over 700 brands in a cross section of market sectors. The main findings were:

1. TV delivered the highest return of any medium; £4.5m per £1m spent.

2. TV delivered value for longer. The first year’s TV investment was still delivering at 80% of the Year 1 level in Year 2, and even Years 3 and 4 were befitting from TV investment in Year 1.

3. TV also demonstrated the highest correlation between brand value (based on WTP -willingness to pay) and investment using an innovative research technique to evaluate how consumers value brands.

4. With one exception, TV was the dominant medium used by the brand leaders in each sector and all of them were above-average TV investors compared to the average for their market. TV investment almost perfectly correlated with brand value, far more so than for any other marketing channel.

If you want to add TV advertising to your marketing mix just give us a call or fill out our online form above.

We’re watching more TV ads than ever before. In 2007, 2.25 billion ads were watched every day – that’s an average of 40 ads seen every day per person in the UK.

Growth in commercial impacts is being driven by the increasing share taken by commercial channels and, within that, by digital channels where ad minuteage is longer.  So it is likely that commercial impacts will continue to rise until digital switchover is complete in 2012.  A commercial impact does not register unless the ad is viewed at normal speed.

They can but the vast majority chooses not to. We now have the most intuitive and easy to use technology to skip TV ads: the digital TV recorder (DTR). But 85% of the time DTR owners choose to watch live TV (according to the Skyview panel, which gives robust data on actual Sky+ usage). Even when they do timeshift, they still watch 44% of that at normal speed.

DTRs are now in 16% of households and behaviours have started to settle. SkyView – supported by findings by ACB and the London Business School – also points to another compelling fact: people actually watch more ads when they get a DTR than they did before (6% more) because they end up watching more of the TV they love (about 20 minutes more a day).

For any more information about the effectivness of TV Advertising please give us a call on 020 7268 6441 or fill out the form below.