TV ADVERTISING Costs


How much will a TV campaign cost me?
TV Advertising can be broken into two main costs, Creative (the making of your advert) and Media (the cost of placing it on a channel).

In general TV is bought and sold on a cost per thousand basis, this price is set by ITV and most broadcasters trade at either a discount or premium depending a number of variables:

  • Seasonality - costs vary by month (summer tends to be cheaper than autumn for example)
  • The trading audience - TV stations trade with agencies against many demographics
  • Advertiser demand - If there is a high demand for TV advertising in the marketplace, you will pay more
  • Time length of the creative - 30 seconds is an industry standard, if the length of your advert is shorter or longer than this, the costs will vary accordingly
  • Time of day - Certain day parts are more expensive than others (i.e. early evening peak) as this is when most UK viewers are tuning in
  • Regionality - Targeting the whole of the UK will naturally be more expensive, whereas targeting a specific region (i.e. North West) will not be as costly.

uk channel buying opportunities

CLICK ON THE FOUR BOXES BELOW TO SEE THE OPTIONS

National

ITV

Channel 4

Channel 5

 

National

See below for the top ten national satellite stations. The chart shows you the top stations, the number of spots that aired on the channel in that month, the average viewers per spot, and an estimated average cost per spot. Contact us for more information

Station Spots Universe Views % views Ave. viewers Average
Adults (000s) Adults (000s) Adults Adults (000s) 30" spot cost
ITV2 31,437 49,270 3,626,145 9.01 131 £457
ITV3 25,548 49,270 3,466,974 8.61 132 £461
E4 31,180 49,270 2,187,742 5.43 78 £272
DAVE 29,696 49,270 1,741,455 4.33 65 £227
MORE4 27,634 49,270 1,572,484 3.91 60 £209
5USA 22,888 49,270 1,543,099 3.83 72 £251
FILM4 22,920 49,270 1,501,912 3.73 71 £248
ITV4 28,230 49,270 1,367,823 3.4 50 £175
PICKTV 30,374 49,270 1,364,434 3.39 49 £171
YESTERDAY 28,204 49,270 1,028,798 2.56 38 £133
West Country Meridian London West Central Wales Anglia Yorkshire Granada Border Tyne Tees Border STV - Scotland TV Ulster TV Grampian

ITV regions

Click on the map to see regional costs

ITV (ITV1) is the biggest commercial broadcaster in the UK. Unlike its 'satellite' channels ITV2, ITV3, ITV4 and CiTV - the 'terrestrial' channel can be bought in specific regions in the UK, rather than across the whole network. Please click on our interactive map to find out which ITV region you are in. If you are interested in advertising on an ITV region - which many first time advertisers do to test TV - please contact us. If you want to buy a show such as Coronation Street or Xfactor across the whole ITV network, you need to buy a spot in all the regions simultaneously - which your TV buying agency can do for you - please contact us.

Ulster Scotland The North Wales and South England Central London

Channel 4

Click on the map to see regional costs

C4 (Channel4) can be bought across the whole of the UK with one network spot, or can be split into macro regions which are shown on the map. Channel 4 can deliver viewers in big numbers in peak time with popular shows such as Hollyoaks, 8 out of 10 Cats and Kirstie's Fill Your House for free . Please click on our interactive map to find out which C4 macro regions you can buy. If you are interested in advertising on a C4 region, or nationally - please contact us.

Ulster Scotland North London Wales Central and South England

Channel FIVE

Click on the map to see regional costs

Five (Channel 5) can be bought across the whole of the UK with one network spot, or can be split into macro regions which are shown on the map Five delivered a bigger share of all viewers than Channel 4 for the first time in July 2013 - and it now airs shows such as Big Brother, Law and Order and Home and Away. Please click on our interactive map to find out which Five macro regions you can buy. If you are interested in advertising in a Five region, or nationally - please contact us.

Contact Us
TVAdvertising.co.uk
Landline : 0800 133 7104
info@tvadvertising.co.uk

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