TV ADVERTISING Costs


How much will a TV campaign cost me?
TV Advertising can be broken into two main costs, Creative (the making of your advert) and Media (the cost of placing it on a channel).

In general TV is bought and sold on a cost per thousand basis, this price is set by ITV and most broadcasters trade at either a discount or premium depending a number of variables:

  • Seasonality - costs vary by month (summer tends to be cheaper than autumn for example)
  • The trading audience - TV stations trade with agencies against many demographics
  • Advertiser demand - If there is a high demand for TV advertising in the marketplace, you will pay more
  • Time length of the creative - 30 seconds is an industry standard, if the length of your advert is shorter or longer than this, the costs will vary accordingly
  • Time of day - Certain day parts are more expensive than others (i.e. early evening peak) as this is when most UK viewers are tuning in
  • Regionality - Targeting the whole of the UK will naturally be more expensive, whereas targeting a specific region (i.e. North West) will not be as costly.

We have given you a rough guide on TV channel prices here , and a look at TV advert creative costs here.

Sponsorship is another area worth looking at, normally sold as a package deal from the channel, cost will depend on the viewing and length of your deal. Please contact us if you'd like us to source potential deals with channels.

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