TV ADVERTISING Costs


How much will a TV campaign cost me?
TV advertising is often misconstrued as a very costly media platform, and as a result many businesses assume that they cannot afford to advertise on it. However we have excellent case studies on how advertisers can launch an create an impact with as little as £35k, and other studies where advertisers have invested just £5k, but have achieved a highly targeted campaign.

Clients often ask for estimated TV costs, but this is very difficult to do as costs are affected by a number of variables:

  • Seasonality - costs vary by month (summer tends to be cheaper than autumn for example)
  • The trading audience - TV stations trade with agencies against many demographics
  • Advertiser demand - If there is a high demand for TV advertising in the marketplace, you will pay more
  • Time length of the creative - 30 seconds is an industry standard, if the length of your advert is shorter or longer than this, the costs will vary accordingly
  • Time of day - Certain day parts are more expensive than others (i.e. early evening peak) as this is when most UK viewers are tuning in
  • Regionality - Targeting the whole of the UK will naturally be more expensive, whereas targeting a specific region (i.e. North West) will not be as costly.

However we have put together a number of topline costs to give an idea of what varying budgets can achieve, click here to find more.

Don’t be alarmed if you have less than £100k to spend on media. It is possible to spend as little as £3k on TV media and generate a response, and we have done many test / launch campaigns with TV media budgets of around £10k.

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TVAdvertising.co.uk
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