There are two main disciplines in TV advertising: creating the advert and buying the airtime.

For an airtime schedule, or a production quote, please fill out the form below, we will get back to you within 24 hours, or give our TV experts a call on 020 7268 6441.

Before embarking on any promotional activity, it is important to put clear and measureable objectives in place.

This will ensure that your TV campaign has a solid direction, which will be communicated through the creative, and delivered through the airtime.

The following steps will help advertisers new to TV through the initial stages – a more detailed presentation can be downloaded from this page as well.

What is the goal of this campaign? If it is to increase sales, then by how much? If it is to drive people online to your website, then how many? Is TV the best way to achieve these goals?

Who do you need to communicate with in order for this to be a success – who is your target audience / who is most likely to respond? Can you reach them efficiently with TV advertising?

What budget have you got for airtime and production of your advert? This will enable you to calculate the number of people in your target audience that you will be able to reach.

If you are a first time TV advertiser, it is important to include the cost of production

To make an advert you should put aside a minimum of £2.5k for the most basic production – This will not include any filming though which is more expensive, but is a one off investment.

For example of what can be achieved for various production budgets click here.

TV campaigns can start from as little as £5k for airtime depending on your objectives.

A typical digital TV campaign could be between £40k and £250k per month.

For full quote please complete our online briefing form

Should you advertise nationally immediately, or is there a test are that could be used to model the effectiveness of TV

Which channels best fit the target audience? Are there any shows which amplify the message?

How long does it take to get the message across? Would a mixture be most effective?

Are there particular times in the day that are most appropriate for the product and the target audience?

1. What you want to achieve

2. Who you are targeting

3. How much budget you have for production and airtime

4. Whether it's a national or regional campaign

5. The length of your advert

6. What times during the day you need to advertise

We're here to help so please give us a call on 020 7268 6441 or fill out the form below: